Privacy policy

PRIVACY POLICY
Last updated: August 16, 2026

This Privacy Policy explains how AUREN (“AUREN,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit, use, or make a purchase from yourauren.com (the “Site”), contact us, or otherwise interact with our services (collectively, the “Services”).

By using the Services, you acknowledge that you have read this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

1. WHO WE ARE

AUREN is an online jewelry retailer based in Hong Kong. For the purposes of applicable data protection laws, AUREN is generally the controller of the personal information described in this Privacy Policy.

Our online store is hosted and powered by Shopify. Depending on the circumstances, Shopify may process personal information on our behalf and may also process certain information for its own purposes as described in Shopify’s privacy notices.

2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with the Services.

Information you provide directly to us may include:

  • Contact information, such as your name, email address, telephone number, billing address and shipping address.
  • Order information, such as the products you purchase, order number, delivery details, returns and refund information.
  • Personalization information, such as engraving text, size selections or other customization instructions.
  • Communications you send to us, including customer service requests, product questions, reviews and other correspondence.
  • Marketing preferences, including whether you have chosen to receive promotional emails or other marketing communications.

Payment information:

Payments are processed by Shopify and authorized third-party payment providers. These providers may collect payment card details, billing information and transaction authentication information. AUREN generally does not receive or store your complete payment card number.

Information collected automatically may include:

  • Your IP address, browser type, device type, operating system and language settings.
  • Cookie identifiers, advertising identifiers and similar online identifiers.
  • Pages viewed, links clicked, products viewed, search activity and interactions with the Site.
  • Approximate location information derived from your IP address.
  • Information about how you arrived at and use the Site.

Information received from third parties may include:

  • Information from Shopify, payment providers, shipping providers and fraud-prevention providers.
  • Information from analytics, advertising and marketing partners, where permitted by law and subject to your consent where required.
  • Information from service providers that help us operate and protect the Services.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

  • Process payments, confirm orders, prepare products and arrange delivery.
  • Provide personalization, engraving or other requested product options.
  • Communicate with you about your order, delivery, return, refund or customer service request.
  • Operate, maintain, improve and personalize the Site and Services.
  • Detect, investigate and prevent fraud, misuse, security incidents and other harmful activity.
  • Measure the performance of our Site, products and marketing campaigns.
  • Send marketing communications where you have consented or where otherwise permitted by law.
  • Comply with tax, accounting, consumer protection and other legal obligations.
  • Establish, exercise or defend legal claims.

4. LEGAL BASES FOR PROCESSING

Where the European Economic Area, United Kingdom or other laws requiring a legal basis apply, we process personal information on one or more of the following grounds:

  • Performance of a contract: to process your order, receive payment, provide customization, deliver products and manage returns or refunds.
  • Legal obligations: to comply with tax, accounting, consumer protection, fraud prevention and other legal requirements.
  • Legitimate interests: to operate and improve our business, protect the Services, prevent fraud, understand Site performance and provide customer support, provided that these interests are not overridden by your rights.
  • Consent: for promotional communications, non-essential cookies, targeted advertising and other processing where consent is required.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.

5. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers use cookies, pixels and similar technologies to operate the Site, remember your preferences, understand how visitors use the Site, measure performance and, where permitted, provide relevant advertising.

These technologies may include:

  • Essential cookies required for security, checkout, shopping cart and core Site functions.
  • Analytics cookies used to understand Site traffic and performance.
  • Functional cookies used to remember preferences and improve your experience.
  • Advertising cookies and pixels used to measure campaigns and deliver more relevant advertising, where permitted and subject to consent where required.

You can manage available cookie preferences through the cookie banner or privacy settings displayed on our Site. You may also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect the operation of the Site.

6. MARKETING COMMUNICATIONS

If you subscribe to our email list, we may send you information about new products, promotions and AUREN updates.

You can unsubscribe at any time by using the unsubscribe link in our marketing emails or by contacting us. You may still receive non-marketing communications relating to your orders, transactions or customer service requests.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients when reasonably necessary:

  • Shopify, which hosts and supports our online store.
  • Payment processors and financial service providers.
  • Shipping, delivery and fulfillment providers.
  • Website hosting, IT, security, customer support and communication providers.
  • Analytics and advertising partners, subject to consent where required.
  • Professional advisers, including accountants, insurers and legal advisers.
  • Government authorities, regulators or law enforcement where disclosure is required by law.
  • A buyer, successor or other relevant party in connection with a merger, financing, reorganization, sale of assets or similar business transaction.

We do not sell personal information for money. Certain privacy laws may define some disclosures for targeted advertising as “selling,” “sharing” or targeted advertising. Where applicable, you may use the privacy choices or opt-out tools made available on our Site or contact us to exercise the relevant right.

8. SHOPIFY

Our store is powered by Shopify. Shopify collects and processes personal information when you visit our Site or complete a transaction.

Depending on the processing activity, Shopify may act as our service provider or may process information for its own purposes. You can learn more by reviewing the Shopify Consumer Privacy Policy.

9. INTERNATIONAL DATA TRANSFERS

AUREN is based in Hong Kong, and our service providers may operate in other countries. Your personal information may therefore be processed outside the country or region where you live.

Where required by applicable law, we rely on recognized transfer mechanisms, contractual protections, adequacy decisions or other appropriate safeguards for international transfers of personal information.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Complete orders and provide customer service.
  • Maintain business, accounting and tax records.
  • Comply with legal and regulatory obligations.
  • Resolve disputes, prevent fraud and enforce our agreements.

The retention period depends on the type of information, the purpose for which it was collected, our legal obligations and whether the information is required to establish or defend legal claims.

When personal information is no longer required, we will delete, anonymize or securely dispose of it, subject to applicable law.

11. DATA SECURITY

We use reasonable administrative, technical and organizational measures designed to protect personal information against loss, misuse, unauthorized access, disclosure, alteration or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you should avoid sending sensitive information through unsecured communication methods.

12. YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete personal information.
  • Request deletion of your personal information.
  • Request restriction of certain processing.
  • Object to processing based on legitimate interests or for direct marketing.
  • Request a portable copy of certain personal information.
  • Withdraw consent where processing is based on consent.
  • Opt out of certain targeted advertising, selling or sharing activities where applicable.
  • Complain to your local data protection or supervisory authority.

These rights may be subject to legal limitations and exceptions. We may need to verify your identity before completing a request. Where permitted, an authorized representative may submit a request on your behalf, but we may require proof of authorization.

We will not discriminate against you for exercising your applicable privacy rights.

To submit a privacy request, contact us at helloauren@outlook.com.

If you are located in the European Economic Area or United Kingdom and believe that your personal information has been processed unlawfully, you may lodge a complaint with the data protection authority in the country where you live or work.

13. AUTOMATED FRAUD PREVENTION

We and our service providers may use automated tools to identify potentially fraudulent, unauthorized or harmful transactions. These tools help us protect customers and the Services and are not intended to make decisions producing legal or similarly significant effects without appropriate safeguards.

14. CHILDREN’S PRIVACY

The Services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

15. THIRD-PARTY LINKS

The Site may contain links to third-party websites or services. We are not responsible for the privacy, security or content of third-party services. We encourage you to review their privacy policies before providing personal information.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, Services or legal obligations.

The updated version will be posted on this page with a revised “Last updated” date. Where required, we will provide additional notice of material changes.

17. CONTACT US

If you have questions about this Privacy Policy, wish to exercise a privacy right or have concerns about how your personal information is handled, please contact:

AUREN
Email: helloauren@outlook.com
Business location: Hong Kong
Website: https://yourauren.com